The Little Book of Common Sense Investing Review

Top Recommended Investment Books

Author: John C. Bogle
Publication Date: March 2007


The Little Book of Common Sense Investing," written by John C. Bogle, the founder of Vanguard Group, serves as a straightforward guide to the principles of investing with an emphasis on index funds. Bogle, a pioneer in the field of low-cost investing, presents a compelling case for why investors should focus on broad market index funds to achieve long-term success. This book is particularly relevant for finance professionals seeking to understand the practical applications of passive investing strategies, as it distills complex investment concepts into accessible advice that can enhance portfolio management and investment decision-making.

Author Background

John C. Bogle stands as a towering figure in the world of personal finance and investing, best known for founding the Vanguard Group and pioneering the first index mutual fund for individual investors. Born on May 8, 1929, Bogle's innovative thinking and unwavering commitment to low-cost investing have left an indelible mark on the investment world, fundamentally altering how individuals approach wealth building.

Bogle's philosophy was deeply influenced by the principles of value investing, a strategy famously endorsed by luminaries like Benjamin Graham and Warren Buffett. He advocated for the intrinsic value of investments, emphasizing the importance of fundamental analysis and a long-term perspective in stock selection. His approach was rooted in the belief that most investors would benefit more from owning a diversified portfolio of equities that mirrored the overall market, rather than trying to outperform it through stock picking and market timing.

His legacy is encapsulated in the Vanguard Group, which he founded in 1974. Under Bogle's leadership, Vanguard introduced the first index fund available to individual investors, the Vanguard 500 Index Fund, in 1976. This fund was designed to provide investors with low-cost exposure to the broad U.S. stock market, embodying Bogle's conviction that a well-diversified portfolio, coupled with low fees, would outperform most actively managed funds over the long term.

Bogle's contributions extend beyond the creation of index funds. He was a vocal critic of excessive management fees and a proponent of investor rights, often speaking out against practices he believed detrimental to the average investor's interests. His writings, including numerous books and articles, continue to influence investors and financial professionals, advocating for simplicity, clarity, and fiscal prudence in investment strategy.

Despite facing initial skepticism, Bogle's vision for low-cost index investing has gained widespread acceptance, with Vanguard Group becoming one of the world's largest investment management companies. His enduring influence is reflected in the increasing popularity of index funds and the shift towards passive investment strategies among both individual and institutional investors.

John C. Bogle passed away on January 16, 2019, but his legacy lives on through the continued growth of index investing and the principles of integrity, fairness, and fiscal responsibility he championed. His work remains a testament to the power of simplicity and the enduring value of focusing on the long-term interests of investors.



Content Summary

Key Concepts:

  • Index Investing: Bogle champions the strategy of investing in broad market index funds, which aim to replicate the performance of a specific market index, such as the S&P 500. This approach contrasts sharply with active management, where fund managers attempt to outperform the market through stock selection and timing.
  • Efficiency of Markets: The book underscores the idea that financial markets are generally efficient, meaning that current stock prices reflect all available information. Consequently, attempting to consistently beat the market is a futile endeavor for most investors.
  • Impact of Costs on Investment Returns: Bogle highlights how investment costs, including management fees, trading fees, and other expenses, can significantly erode investment returns over time. By choosing low-cost index funds, investors can maximize their net returns.

Core Topics:

  • Historical Performance of Index Funds vs. Actively Managed Funds: Bogle provides empirical data to show that, over the long term, index funds tend to outperform a significant majority of actively managed funds. This performance is attributed to lower costs and the inherent challenges active managers face in beating the market.
  • Importance of Low-Cost Investing: The book emphasizes that keeping investment costs low is crucial for achieving better net returns. Bogle explains how even small differences in expense ratios can lead to substantial differences in outcomes over extended periods due to the power of compounding.
  • The Concept of Compounding: Bogle explains how compounding works and why it is a powerful tool for building wealth. By reinvesting earnings, investors can generate earnings on their initial investment as well as on previous earnings, leading to exponential growth over time.
  • Psychological Aspects of Investing: The book also delves into the behavioral aspects of investing, such as the tendency of investors to chase past performance, react emotionally to market fluctuations, and deviate from their investment plans. Bogle advocates for a disciplined, long-term approach to investing to mitigate these common pitfalls.

In summary, "The Little Book of Common Sense Investing" provides a clear and compelling argument for why index investing is a sensible and effective strategy for most investors. By focusing on market efficiency, the impact of costs, and the benefits of compounding, Bogle offers practical advice that can help finance professionals and individual investors alike achieve their financial goals.

Critical Analysis


  • Clear, Straightforward Writing Style: One of the book's greatest strengths is its clarity and simplicity. Bogle writes in a way that is easy to understand, even for those who are not finance experts. This makes the book accessible to a broad audience, including novice investors.
  • Strong Advocacy for Low-Cost Investing: Bogle’s unwavering commitment to low-cost investing is a central theme throughout the book. He provides a persuasive argument backed by data, showing how minimizing costs can significantly enhance investment returns over time.
  • Empirical Data to Support Claims: Bogle uses a wealth of empirical data to back up his assertions. By comparing the long-term performance of index funds and actively managed funds, he demonstrates convincingly that low-cost index funds often outperform their more expensive, actively managed counterparts.
  • Practical Advice: The book offers practical, actionable advice that readers can implement in their own investment strategies. This includes specific recommendations on choosing low-cost index funds and maintaining a disciplined investment approach.


  • Oversimplification of Complex Concepts: While the book’s simplicity is one of its strengths, it can also be a weakness. Some critics might argue that Bogle oversimplifies certain complex investment concepts, which may leave more advanced readers wanting deeper analysis and discussion.
  • Limited Discussion on Alternative Investment Strategies: The book is heavily focused on index investing and does not explore alternative strategies in much detail. Readers looking for a comprehensive overview of different investment approaches may find this limiting.

Comparative Analysis:

  • Comparison to "A Random Walk Down Wall Street" by Burton Malkiel: Like Bogle, Malkiel advocates for the efficiency of markets and the benefits of index investing. However, Malkiel’s book covers a wider range of investment topics and provides more detailed explanations of various investment vehicles and strategies. Bogle’s work is more focused and straightforward, making it an excellent introduction to the principles of index investing.
  • Comparison to "Common Stocks and Uncommon Profits" by Philip Fisher: Fisher’s book takes a different approach, focusing on qualitative factors in stock selection and the importance of understanding the business behind the stock. Bogle’s emphasis on passive investing through index funds contrasts with Fisher’s advocacy for active, research-driven investing. Both books offer valuable insights, but they cater to different investment philosophies and strategies.

Overall, "The Little Book of Common Sense Investing" stands out for its clear, data-driven advocacy of index investing. Bogle’s arguments are compelling and well-supported, making a strong case for the benefits of low-cost, passive investment strategies. While the book may not cover the full spectrum of investment options or delve deeply into complex theories, its practical advice and straightforward presentation make it a valuable resource for both novice and experienced investors.

Notable Quotes

  1. "The stock market is a giant distraction to the business of investing."
  2. "Investing is not nearly as difficult as it looks. Successful investing involves doing a few things right and avoiding serious mistakes."
  3. "Time is your friend; impulse is your enemy."
  4. "The most important thing about an investment philosophy is that you have one you can stick with."
  5. "The greatest enemy of a good plan is the dream of a perfect plan."
  6. "Don't look for the needle in the haystack. Just buy the haystack!"
  7. "The historical data support one conclusion with unusual force: To invest with success, you must be a long-term investor."
  8. "The true index fund investor is on a par with the creation of the wheel, the alphabet, the printing press, and fire. He or she can be considered one of the great inventors of our time."
  9. "Rely on the magic of compounding returns. Over the long term, investing in the stock market is almost a sure thing."
  10. "The simplest and most effective investment strategy is to own all of the nation's publicly held businesses at very low cost."

These quotes encapsulate the wisdom shared in "The Little Book of Common Sense Investing" by John C. Bogle, emphasizing the importance of simplicity, long-term planning, and the power of index investing.


Summary: "The Little Book of Common Sense Investing" by John C. Bogle provides a compelling and data-driven argument for the benefits of index investing. The book emphasizes the importance of low-cost investing, market efficiency, and the power of compounding returns. Bogle's straightforward writing style and use of empirical data make complex investment concepts accessible to a broad audience, offering practical advice that can be easily implemented.

Recommendation: I highly recommend "The Little Book of Common Sense Investing" to finance professionals and individual investors alike. Its clear, concise, and practical approach makes it an invaluable resource for anyone looking to build a robust investment strategy. Whether you are a novice investor seeking to understand the basics of investing or an experienced professional looking to refine your approach, this book offers timeless insights that can enhance your financial decision-making.

Final Thoughts: Overall, "The Little Book of Common Sense Investing" remains a seminal work in the field of finance. Bogle's advocacy for low-cost, passive investing has influenced countless investors and continues to be relevant in today's market. Despite the book’s focus on a specific investment strategy, its core principles are universally applicable, making it a must-read for anyone serious about achieving long-term investment success.


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